Why Are We Here?

I know why I'm here, but why are you?

There could be many reasons, such as:

• you misunderstood the blog title, & realised too late from the web address
• purely accidental
  
• you actually have an interest in what I say
• I told you to read this (& you always do what I say - "Hi team!")

So, before I lose what precious little audience I'm likely to ever acquire, I'll point out that the point of this blog is to regale you with more stories about my professional life, & in this case in the area of data quality. OK, so there go a few more eyeballs.

I won't lie - my content will be as accurate as I hope someone's customer data is. I will remove duplication, cleanse the fields, enrich records with extra attributes, & then correlate matches between customers with a myriad relationships.

In an altruistic sense, I hope that this makes the information more useful. In a modest sense, it's simply eating my own dogfood.

I will stray from the point, because sometimes you don't know how useful your information truly is until you try to use it & get the great 'a-ha' moment that explains why there are four separate places for storing addresses in each customer record.

OK, I'm going back to the first statement. I'm here not because I'm altruistic, so much as because I'm arrogant enough to believe that sharing my experience is good for you. I know it's at least cathartic for me.